Template library
Reusable PR templates — adapt, do not spin
Skeleton docs for releases, statements, and media notes. Swap facts. Keep structure. Leave the hype on the cutting-room floor.
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1. Choose the skeleton
Release, holding statement, or media advisory.
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2. Fill only verified facts
Blank beats a guess.
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3. Cut marketing language
If it could sell a sneaker, delete it.
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4. Legal / founder pass
Two eyes minimum before send.
Templates are starting points. Each finished document should look unique to your company.